The Value Of Advertising VS. Word Of Mouth

We recently were astonished to be named Best Auctioneer of Tampa Bay in the Tampa Bay Times Best of the Best competition. We’ve always relied on organic “word of mouth” advertising, but like most successful businesses we’ve advertised wherever we could — and not just in the Tampa Bay Times, but in other fine publications, such as the Wall Street Journal, Forbes magazine, and Men’s Journal.

bay times advertising

A Friendly Thank You Message

We haven’t lobbied for any awards as some businesses do. We just, as Katrina says, “keep our heads down and our hands moving” and keep doing business as usual. When we learned of this honor, we started to survey our customers and found out that the No. 1 reason they voted for us was our friendliness. No. 2 was our helpfulness and No. 3 was the price we paid for their items. This proves that the old adage about customer service is true. We also realize that the What’s It Worth? column, which has proved to be immensely popular, is another reason our vote count was so high. While we have a huge online presence, we are strong devotees of print advertising.

We’d like to thank all of the customers who voted for us, as well as the Tampa Bay Times. Our friendly staff of 39 people is standing by to buy or sell for you on our online international auction platform of fine collectibles, expensive jewelry and fine and decorative arts.

We are happy to be a part of the Tampa Bay community, but we have also sold over one hundred million dollars’ worth of fine art, collectibles and jewelry through online auctions — and have an extensive international presence, as well.

This is an archival article formerly written and is for informational purposes only. The valuations in this article have likely changed since it was first written.

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